Especially the kind of content that generates leads and customers as well. Quite frankly, it’s the one item you can’t fake online.
Because everything begins with content. Don’t believe me? Ok, let’s take a look:
Want to run an ad campaign? You need to WRITE it first.
Want to get people into your funnel? You need a report or video first.
Want to get people to buy something digitally? You have to promise them some form of content.
See, there’s just no way of getting around it. That’s why everyone who does ANYTHING online says that content is king.
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